p&g partners with mcLaren for asia-pacific brand exposure
p&g has launched a partnership with mcLaren f1 to promote its oral b and head & shoulders brands during motorsport events. the collaboration focuses on increasing brand visibility in the asia-pacific region.
Why it matters
the partnership leverages mcLaren's global fan base to boost p&g's market presence in a key growth area.
event focus
activations will take place during mcLaren's motorsport events, including formula 1 races.
Common questions
which brands are part of the partnership?
oral b and head & shoulders are the main p&g brands involved.
where will the activations take place?
the events will occur during mcLaren's formula 1 races and other motorsport events.
Sources
- P&G partners with McLaren F1 team to drive Asia-Pacific engagement Cosmetics Business · cosmeticsbusiness.com
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