vichy partners with paris saint-germain for sports marketing
vichy laboratoires has entered a partnership with paris saint-germain to boost its sports presence. the collaboration merges the football club's influence with the brand's skincare and haircare expertise.
the deal expands vichy's reach into the sports market, leveraging psG's global fanbase for brand visibility.
- brand
- Vichy Laboratoires
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brand and owner
vichy laboratoires is owned by l'oreal and focuses on skincare and haircare products.
market focus
the partnership targets the sports and wellness segment, aiming to increase brand awareness among active consumers.
Common questions
what is the purpose of the partnership?
to enhance vichy's presence in the sports market through psG's global influence.
which products are involved in the collaboration?
the partnership includes vichy's skincare and haircare lines, though specific products were not disclosed.
Sources
- Vichy Laboratoires partners with Paris Saint-Germain football club to accelerate its reach in sport Cosmetics Business · cosmeticsbusiness.com
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