sun-care brand launches with luxury focus
zouck, a new sun-care brand, was founded in june 2026 by polly silverman, co-founder of vilhelm parfumerie. the brand blends sun protection with a sense of pleasure.
Why it matters
luxury sun-care could reshape the market by combining skincare with high-end aesthetics.
focus on sun protection and enjoyment
the brand positions itself as merging sun protection with a sense of pleasure, targeting a niche in the luxury market.
Common questions
who founded zouck?
polly silverman, co-founder of vilhelm parfumerie, founded the brand.
when was zouck launched?
the brand was launched in june 2026.
Sources
- Zouck: An L.A.-Based Sun-Care Brand Merging 'Protection and Pleasure' By Fashionista, Fashionista · fashionista.com
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